Praxis Society Music / Artist management & development

Talent starts it.The work builds it.

PSM develops independent artists through management, creative direction, strategy and accountability. We also build the software and media our artists — and the wider culture — can use.

01 Management02 Creative direction03 Strategy04 Accountability

§1 Approach

Artists aren't born ready. They're built — one decision, one song, one standard at a time.

PSM is management, not a label. We sit beside the artist and do the work: plan the year, shape the music and image, run the release, and keep everyone honest about what got done. The artist keeps ownership of what they build.

01
Management
Day-to-day career management, decisions, team and calendar.
02
Creative direction
Sound, image and visuals pulling in one direction.
03
Strategy
Release plans and rollouts built on intent, not guesswork.
04
Accountability
Clear goals, regular check-ins, work that gets finished.

§2 Development

Five stages. Every artist walks them.

Development is a series of decisions, disciplines and deliverables — from who the artist is to what they own.

  1. 01

    Identity

    Who the artist is — story, point of view, sound, non-negotiables. Nothing gets built on a foundation we haven't defined together.

  2. 02

    Craft

    Writing, vocals, production, performance. The daily reps that separate a moment from a career.

  3. 03

    Catalog & Brand

    Song by song, visual by visual — a body of work with a clear identity across records, photography, video and digital.

  4. 04

    Release & Live

    Rollouts, singles, projects and shows executed with a plan. Every release has a purpose.

  5. 05

    Business & Ownership

    Publishing, masters, deals and team building — so the artist owns what they build and can sustain it.

§3 Platforms

Powered by Praxis Society Music

Two things PSM builds beyond management: software for running an artist career, and media for the people shaping music culture.

Softwarezektiva.com

zektiva.

Run the artist. Run the music. Run the business.

Artist management software for independent artists, artist managers and growing teams — the plan, the people and the paperwork of a career in one place.

  • 01Release planning
  • 02Team tasks & accountability
  • 03Rights & publishing readiness
  • 04Budgets
  • 05Performance
  • 06Professional opportunities
Mediareadstamp.com

Stamp

Stories Behind the Sound.

Spotlighting the artists, DJs, producers and people shaping music culture — in print, on camera and live.

Editorial
Written music features and profiles.
STAMP TV
Filmed interviews.
STAMP LIVE
Recorded artist performances and DJ sets.

§4 Team

The people in the room.

A small team, on purpose. You'll know who's working on your career.

  • Portrait of Darryen "Rich" Richardson

    Darryen "Rich" Richardson

    Founder@realmoneybagrich

    USMC veteran and owner of a studio and production company. Rich sets the structure and direction for every artist PSM works with.

  • Portrait of Daniel "Hype" Nelson

    Daniel "Hype" Nelson

    Head of Visuals@rovhype

    Hype shapes how an artist looks and feels on screen and in print — the visual world the audience lives in.

  • Portrait of Fara Charles

    Fara Charles

    Assistant Manager@fara_charles

    Fara turns plans into follow-through: coordination, schedules, check-ins and the day-to-day structure an artist needs.

§5 Contact

Doing the work? Let's talk.

No showcase, no pitch deck. Tell us where you are and where you're trying to go. We read every message.

rich@praxissocietymusic.com